Choose the plan that works best for you
No hidden fees. Cancel anytime. All plans include a 14-day free trial.
Growth
What's included
- Unlimited free service conversations
- ₹1.090 per Marketing Conversation
- ₹0.145 per Utility Conversation
- ₹0.145 per Auth Conversation
- Advanced Campaign Filters
- Conversation Analytics
- Additional Chat automation (Delayed Message, Custom auto replies)
- 24 hours SLA for Support
- Upto 3 app integrations
- Additional developer APIs access to: Template/Message send API, Message Status Webhooks
- API Rate Limit - 300 msgs/min
- Campaign Summary Report (All)
(Above rates for Indian destination numbers only*)
Advanced
What's included
- Unlimited free service conversations
- ₹1.090 per Marketing Conversation
- ₹0.145 per Utility Conversation
- ₹0.145 per Auth Conversation
- ✦ Everything in Growth
- Unlimited external apps integration app integration allowed
- Developer APIs access to: Sessions message, Incoming messages
- API Rate Limit - 600 msgs/min (requires system upgrade*)
(Above rates for Indian destination numbers only*)
Enterprise
What's included
- Unlimited free service conversations
- ₹0.860 per Marketing Conversation
- ₹0.130 per Utility Conversation
- ₹0.130 per Auth Conversation
- ✦ Everything in Growth, Advance
- API Rate Limit upto 60,000 msg/min
- Dedicated Customer Success Manager
- Custom fields in Detailed campaign report (All)
- Outbound & Inbound conversations charged on actuals (No markup)
- High speed messaging
(Above rates for Indian destination numbers only*)
Powerful Add-Ons
Additional users
750/month
Handle messages at scale by adding team members to your account. Applicable on Growth, Scale and Pro plans.
Dedicated account manager
₹15,000/month
Enjoy premium support and a dedicated manager for all your daily operational needs.
Compare Features
| Feature | Growth | PopularAdvanced | Enterprise |
|---|---|---|---|
| Team & Limits | |||
| Team Members | 5 | 5 | Custom |
| Contacts | Unlimited | Unlimited | Unlimited |
| Monthly Messages | Unlimited | Unlimited | Unlimited |
| Core Features | |||
| Shared Inbox | |||
| Broadcast Messaging | |||
| Basic Chatbot | |||
| Advanced Features | |||
| Advanced Automation | |||
| AI Tools | |||
| Team Roles & Permissions | |||
| WhatsApp Payments | |||
| Analytics & API | |||
| Basic Analytics | |||
| Advanced Analytics | |||
| API Access | |||
| Support & Enterprise | |||
| Priority Support | |||
| White Labeling | |||
| Add-ons | |||
| Additional Users | ₹749/mo | ₹749/mo | ₹749/mo |
| Account Manager | ₹15,000/mo | ||
Drive two-way conversations. Achieve multi-fold business growth.
Effective July 1, 2025, businesses will be charged per template and not per conversation (as done currently) by Meta. All incoming/user-initiated messages will continue to remain free. The four categories of conversations, as defined by Meta, bear different charges.
Marketing conversations
Product/service updates, promotions, and offers.
Utility conversations
Post-purchase alerts such as transaction confirmations and payment updates.
Authentication conversations
Sending one-time passwords (OTPs) for account recovery and verification.
Service conversations
User-initiated conversations, which enable businesses to send free-form texts.
Note: All incoming messages are free, effective November 1, 2024.
Frequently asked questions
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