Product news, guides and best practices for WhatsApp, RCS & email marketing.
WhatsApp Business Calling lets businesses make and receive voice calls right inside WhatsApp — data-only, encrypted, with no PSTN charges or DLT registration. This 2026 guide covers what it is, how the Calling API works, pricing, availability in India, use cases and best practices.
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WhatsApp Flows turn a chat into a mini app — customers book appointments, submit leads and complete forms without ever leaving WhatsApp, and completion rates beat web forms several times over. This 2026 guide explains what Flows are, how they work, the best use cases, and how to build one with no code.
Conversational commerce lets customers browse, ask, order and pay through conversation — on WhatsApp, chat and AI — instead of clunky web forms. This 2026 guide explains what it is, why it's one of the fastest-growing areas in retail, the channels and buyer journey involved, and how to get started.
A WhatsApp broadcast lets you send one message to many customers at once — but done wrong, it gets your number banned. This 2026 guide shows how to send broadcasts safely, on both the free WhatsApp Business app and the API, with the limits and rules that keep your account healthy.
In 2026, AI agents are replacing rule-based chatbots on WhatsApp — understanding intent, remembering context, and taking real actions like booking appointments and closing sales. This guide explains what a WhatsApp AI agent is, how it differs from a chatbot, what it can do, and why 2026 is the turning point.
WhatsApp is where Indian property gets bought and sold — and the agent who replies first usually wins. This 2026 playbook shows how real estate teams use WhatsApp to capture leads from portals and ads, respond in minutes, qualify buyers with a chatbot, book site visits, and nurture the long buying cycle to close.
Looking for an AiSensy alternative in 2026? AiSensy is India's biggest WhatsApp API platform with a free plan, but it's WhatsApp-only and gates key features behind higher tiers. This honest comparison puts Splashify Pro vs AiSensy on pricing, AI, channels, white-label and support — including where AiSensy genuinely wins.
A WhatsApp chatbot answers customers, qualifies leads and takes orders 24/7. This 2026 no-code guide explains rule-based vs AI chatbots, walks through building one step by step, covers Meta's new AI chatbot rules, and shares the best use cases.
The WhatsApp Business API lets businesses message customers at scale with automation, chatbots and a team inbox. This complete 2026 guide explains what it is, how it differs from the WhatsApp Business app, what it costs, the new Cloud API and Coexistence, how to get set up, and how to get verified.
The WhatsApp green tick is Meta's verified business badge. This 2026 guide explains the green vs blue tick confusion, the two ways to get verified — the free notability route and paid Meta Verified — the requirements, the step-by-step process, realistic timelines, and why applications get rejected.
Estimate your monthly WhatsApp Business API cost in seconds. Enter your marketing, utility and authentication message volumes and our free calculator shows your bill using Meta's 2026 India rates — provider markup and 18% GST included.
WhatsApp recovers 15-30% of abandoned carts — far more than email. This step-by-step guide shows Shopify stores how to set up WhatsApp abandoned cart recovery: the timing sequence, message templates, Meta's opt-in rules, the exact Shopify setup, and COD conversion tips.
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